Alan Eager, senior product marketing/management, IT & Telecoms sector

Personal Details

Date of Birth:

10th March 1967 (35 years old)

Marital Status

Married, with 2 children

Address:

7 Kemishford, Mayford, Woking, Surrey, GU22 0RL, UK

Telephone (Home):

01483 232 001

Fax:

01483 232 001

Telephone (Mobile):

07980 222 837

E-Mail:

alan@eagerfamily.com

Web site:

www.eagerfamily.com

 

Overview

Alan is an experienced marketing professional in Business-to-Business (B2B) technology companies.  He is an excellent technical/commercial hybrid with over 13 years experience to draw upon with his most recent 6+ years in senior Marketing roles.  He is an excellent communicator with extensive consulting and marketing experience in the software and technology market sectors.  Technology experience includes mobile/wireless technology, Internet/ASP solutions and Customer Relationship Management (CRM). He has more recently worked with and managed a number of successful projects as a freelance consultant and interim marketing director.

 

Qualifications

·         Member of the Chartered Institute of Marketing, 2002

·         NCC Certificate of Proficiency in Structured Systems Analysis & Design Method (SSADM), 1992

·         M.Sc. Business Systems Analysis & Design, City University, 1989

·         B.Sc. (Hons) Computer Science & Management Studies, The University of Leeds (2:1), 1988

 

Employment

·         Freelance technology marketing consultant, Oct 2001 - Current

·         Centura Software, Marketing Director, Oct 2000 – Oct 2001

·         SalesLogix, Product Marketing Director, April 2000 – Oct 2000

·         Hyperion, Product Marketing Manager, Feb 1998 – April 2000

·         Pilot Software, Product Manager, Feb 1993 – Feb 1998

·         KPMG Management Consulting, IT Consultant, Dec 1989 – Feb 1993

·         Pitney Bowes, Production Systems Analyst, June 1989 – Oct 1989 (MSc. placement & dissertation)

 

General Expertise

·         B2B technology marketing and product marketing

·         13 years technical and commercial experience of the IT and Telecoms market

·         Technical/Commercial hybrid - Pre-Sales, Product Marketing and Product Management (7+ years)

·         International experience having worked in the technology markets across Europe and North America

·         Managing Product rollouts & launches

·         Creation of Marketing Requirements and Program Requirements documents

·         Excellent communication skills in presentating, promoting, public speaking and technical writing

·         Software market expertise in Accountancy & Financial, Mobile & Wireless (m-business), CRM, Business Intelligence & Data Warehousing, Enterprise Application Integration (EAI)

 

Technical Skills

·         Systems analysis & design – certified in Government method SSADM plus postgraduate degree

·         Several years experience in programming in Pascal, C/C++ and Visual Basic

·         Several years database experience of dBase/Clipper, Sybase, MS SQL Server and Oracle

·         Good background in Internet and mobile technologies (GSM, GPRS, PDA’s, WAP, HTML)

·         CRM products - ACT!, SalesLogix and Pivotal

·         Business Intelligence tools - Pilot Decision Support Suite, Hyperion Essbase and Business Objects

Freelance technology marketing consultant

Alan has worked on a combination of freelance and interim marketing management positions.  Clients include the following:

·         PeopleSoft – Go to market CRM strategy & mid-market entry for CRM & HR

·         IRIS Software (Accountancy Software) – Interim Marketing Director, managing a department of 5. Included the product launch of a new Internet (ASP) based Bookkeeping service

·         InnerLimits (Adventure Sports marketing) – brand creation, market positioning and macroms planning

·         Corechange (Enterprise Portals)– Market planning for new vertical market penetration, creation of new collateral & positioning white papers for personalisation and web based services

·         Make the leap (Web based Relocation Services) – Market strategy, collateral production & marcoms planning

 

Marketing Director at Centura Software (re-branded mbrane)

A Mobile/Wireless software company of 120 employees worldwide that originated from Centura Software.  The company provided software that wirelessly connects corporate information to handheld devices.   Alan was an integral part of the senior management team and was instrumental in helping to transition and re-brand the company.  Key experience at Centura includes:

·         Managing worldwide tactical marketing including lead generation, marcoms and PR

·         Co-Development of the EMEA Sales & Marketing strategy

·         General product “Evangelism” to press, analysts, partners, prospects and customers

·         Production of materials such as collateral pieces, white papers, messaging and opinion articles

·         Liaison with marketing alliance partners such as Symbol, HP, Microsoft and Compaq

 

Product Marketing Director at SalesLogix (Interact Commerce)

Interact Commerce the leading Mid-Market CRM vendor with SalesLogix and ACT! with 300 employees worldwide.  Whilst at Interact, Alan had Product Marketing responsibility for the SalesLogix CRM Product line for EMEA.  Key experience included:

·         EMEA spokesperson to enthuse people both inside and outside the company with the products

·         Pre-sales and promotion of the new CRM mobile Internet products (ACT.NET and SalesLogix.NET)

·         Marketing liaison with strategic partners such as Microsoft, Sage and Miller Heiman

·         Channel Marketing for the company’s network of reseller partners

 

Product Marketing Manager at Hyperion

The market leader in business intelligence, with over 1,200 employees worldwide.  At Hyperion Alan had Product Marketing responsibility for OLAP and EAI products and front-end web and portal products.  Key experience included:

·         Management of the rollout process for new versions and releases of products into the EMEA market

·         Development and delivery of EMEA Product Marketing strategies to the EMEA regions

·         Working as the pre-sales planning manager for major pan-European accounts and large deals

·         Press and analyst spokesperson

 

Product Manager at Pilot Software (now Accrue software)

The original business intelligence company, with around 150 employees - now part of Accrue. At Pilot, Alan had worldwide Product Management responsibility for the server- based products, reporting to Corporate Marketing in Boston, USA, joining from UK Professional Services in June 1996.  Key experience included:

·         Bringing to market new application and database technologies on a global scale

·         Formulation and promotion of customer early adopter and beta programmes

·         Pre and post sales consulting in developing software application solutions for multiple customers

 

IT Consultant at KPMG Management Consulting

Alan worked at KPMG with the Government, Property & Construction industry unit with a significant emphasis of large scale IT projects.   Experience includes business consulting, systems analysis, technical design and development.  Major clients included Ford, the EEC, Dept of Transport and London Underground using Structured Systems Analysis & Design Method (SSADM), C/C++ and dBase/Clipper programming.