INNOVATION: THEME 3
The Virtual British Innovation Centre
The British Innovation Centre would be the national centre for anyone seeking help, on any aspect of innovation in Britain. It would be regularly updated to take advantage of developments in telecommunications, to allow the whole of the UK to participate in innovative wealth creation.
Using current technology, it could include a web site, a digital Business Innovation television channel, a Business Innovation magazine and a video-linked business advice service.
3.1 The British Business Innovation web site & portal
This would be a one stop resource centre, providing information for anyone interested in innovation in Britain. Target customers would include venture capitalists, business managers, business students from secondary school to MBA level, private inventors and reporters looking for innovation related news stories. The DTI is well on the way to offering the web based end of this proposal. What's new here relates mainly to the integration of web based and other types of business communication, to squeeze the maximum utility out of the web.
The site would consist of information databases plus hyperlinks to other relevant innovation sites. Examples of suitable databases include:
3.2 The Business Innovation Television Channel
This commercially run business channel would cover business topics in general, but would have a strong innovation bias.
Learning: In addition to providing learning material for the Management of Innovation qualification, one or more guest universities from overseas, e.g. an American Business School, could be invited to offer television based open learning courses to U.K. students. Many professional institutes such as the Institute of Marketing provide business seminars. Highlights from such seminars could also be featured.
Marketing: The channel could provide international coverage of business related exhibitions and offer universities the opportunity to describe their latest technologies, research findings and courses for industry.
3.3 The Business Innovation Magazine
This would compliment the other media and provide a printed store of innovation related information. Past articles could be accessed from the Business Innovation web site archive.
3.4 A video linked innovation advice service
This virtual advice centre would provide aspiring entrepreneurs, inventors and venture capitalists with expert advice. Video linked consultations would cut consultation costs and allow the composition of expert panels to be tailored, to different customer needs. The customer could record a video of the consultation, allowing them multiple opportunities to work through the advice given, at their own leisure.
3.5 Funding the National Innovation Centre