APEX Enterprises Catalogue Snippets
||This is what a typical frontpage of our catalogue looked
like. Each year was signified by colouration of the front page itself
in the same colour as would be valid for
queen marking in that particular year.|
This page will not reproduce an entire catalogue as it is
no longer valid. The business went bankrupt in July 1995 and is never
likely to be resurrected (althoughI do retain title to the APEX
Enterprises brand name). Short extracts from various years catalogues
will be published here as a referance source to some of the other
pages. In most cases the pricing information will be left out as it is
not relavent to the present day.
Apart from some early examples that were only four or eight
pages, there were usually sixteen pages of very close spaced type.
I will reproduce one complete page in its entirety to indicate the
breadth of range and the attention to detail.
The catalogue pages were produced by photocopying and
between 1984 and 1995 we wore out four high volume photocopiers
producing an unknown, but staggering, number of double sided sheets.
The master copies for each page were produced using two Amstrad PCW
computers that were hard-wired together and had every bang and whistle
imaginable added to them. The data was held in a database that had a
separate "card" for every component of every kit. Each kit also had
it's own data card which extracted it's data from these component
data cards. Finally the complete page was produced by "mailmerging"
the card data into structured templates.
The catalogue was not sophisticated or coloured and there
were only a handfull of illustrations. It did however give beekeepers
a choice of quality and type. For instance the pricing headings
reproduced below are from the page dealing with National Hive Parts:-
In 1988 there were eleven different types of
National stand offered in these catagories and fourteen types of
National floor (and none of them was "Open Mesh"!).
Revised... 02 October 2001