There are many considerations in the sale and marketing of honey:-
| 1 | Sizes and Styles of Jar |
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| 2 | Squeeze Bears and other Fancy Packing (value added) |
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| 3 | Labelling, Artistic Considerations |
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| 4 | Labelling, Legal Considerations |
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| 5 | Cut Comb |
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| 6 | Chunk Honey |
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| 7 | Section Honey (Square or Round) |
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There is also the issue of selling in bulk to a co-operative or
a major honey packer.
Market Research
Trial Marketing
Samples and Free Gifts
Market Stalls
This remains a very good means of selling honey
particularly if you are prepared to "knock off" 10% or so from the
retail price.
Fetes and other events
These vary quite widely and also vary from year to year, in
any period of five years you may expect one poor year, three avarage
and one year that is excellent.
Mailshots
Have a very poor success rate you may expect one or two
percent replies but only a few of these will mature into business.
The Internet
Unsolicited Email is considered bad form. A well designed
website properly promoted may be effective, but you may have to pay
large fees to get the right promotion. After paying your large fee
someone else may "jump the queue" by paying an even larger fee.
