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TRAVEL - AGENTS & OPERATORS |
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Is the traditional travel agency a dying business as more and more people make their own arrangements via the Internet? |
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| Introduction: The way in which the travel industry operates, like any other, has changed dramatically since the introduction of the Internet. Some operators have embraced the technology effectively and provided for the needs and desires of the customer and some have not... It could be said that the traditional travel agent is a dying business as more and more people make their own holiday arrangements via the net however,many people still like someone else to arrange things for them. Some consumers feel safer if they have someone else to blame if things go wrong and others, will continue to use an agent simply because that is the way they have always done it or they have an inherent mistrust of all things technical... The traditional travel agent therefore is hear to stay, at least for the short term! Having said that, travel agents who don't embrace the powers of the Internet, in the manner their customers want, will go to the wall faster than their competitors. I personally have no fear of making my own holiday arrangements via the net however, I suspect I, like many others, only use the net mainly as a source of research and information, as opposed to fully utilising online booking facilities... Operators & Agents Online: There are several main ways in which agents and operators have utilised the power of the Internet. From simply providing a shop window display of information about their business and contact details, to the fully integrated sources of information and online booking facilities.
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