How To Use Ezines To Skyrocket Your Profits

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Your E-Zine's Content

It doesn't matter

• what your e-zine is about
• or how well formatted your ezine is
• or that you administer your e-zine excellently
• or that you are the top expert in your area
• or that you have a ezine subscriber list of many thousands ......

The Most Important Thing About Your E-Zine Is Its CONTENT

With every single ezine issue, you'll be judged harshly by your readers, many of them receiving your e-zine for the first time. And impressing them with exceptionally good content is the only trick in your bag, the only weapon in your armoury to keep your reader happy, satisfied and wanting more.

In e-zine publishing CONTENT IS KING. If you provide content of a consistently superior quality, your e-zine will be a success.

What forms of ezine content should you use ?

It's your e-zine. You know best - or should - what your audience wants. Here are some suggestions:

• editorials
• feature articles
• news clips or stories
• aggregating the best content
• reviews
• announcements
• website updates
• interviews
• interactive features - polls, feedback, discussion groups, forums, chat

Ezine Content : Editorials

As an e-zine publisher, you are perceived as an 'expert' in your field. Over time, your readers will begin to trust your opinions and views on issues.

You can leverage that into e-zine content by writing editorials. Use an editorial to share your viewpoint on a topical - maybe controversial - issue in your ezine.

There is an added benefit to this strategy. Ezine readers will respond to your message, either endorse it or oppose it. Their feedback can be incorporated into a follow up article in a future issue of your ezine !

You could also use the editorial space to establish personal contact with your ezine readers. Write a short chatty piece, maybe about what's been happening in your life lately, or introduce a new author or resource.

E-zine Content : Feature Articles

A feature article is the most common - and one of the best - forms of content in most ezines.

Here are some tips for writing good feature articles for your e-zine:

• Articles shouldn't be too lengthy. While there aren't any rules, it is perhaps safe to keep feature articles in your ezines content below 1200 words long.
• Articles should be relevant to the topic of your e-zine.
• Articles should educate or inform readers of your ezine. Try and limit the message of a piece to one or two new ideas.
• Articles should be original.  

* Your Ezine Articles should be original.

The originality should preferably extend to the idea, the concept behind the write-up as well. Don't simply rehash an article you've read elsewhere. By publishing an article that hasn't been already featured in many other newsletters, you enhance the value of your own e-zine. This however means that you must

* Write your own ezine feature articles: It's hard work, but rewarding. And it assumes you can write reasonably well.

* Get someone to write e-zine articles specifically for you: It's difficult to arrange, but the long-term benefits are enormous. You could offer to

• pay guest authors for their ezine article or
• contribute an ezine article of your own to their publication in return. This way, you are adding value to readers of your e-zine by providing them with another (your guest author's) point of view, without doing any 'extra' work yourself. A fringe benefit is that you might hook some new subscribers to your ezine from your guest's list!

* Your Ezine Articles should be exclusive. If someone else writes for you, make sure the same article won't be submitted to dozens of other e-zines. Benefits from publishing exclusive content include

• syndication opportunities in other publications, online and off
• no risk of readers leaving you to find your content elsewhere

* Reprint ezine articles only if you have to. Even then, add value by putting your own 'spin' on the content - maybe introduce the subject, or comment on the author's opinions or conclusions.

Caution - do NOT 'edit' the original article without the author's permission. Avoid e-zine articles that have been reprinted many times before in other publications.

>>> Growing and Marketing your Ezine

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