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Ezine Publishing Guide

How to Create, Market
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Ezine Announcement Lists

Submitting your ezine to each of the directories is a painstaking and time-consuming task. But very important, hence mandatory. There is another technique though, that is slightly simpler and generates a sharp burst of new subscribers - making an announcement on ezine mailing lists.

Why do it?

• It is a relatively simple way to get a batch of new subscribers for your ezine.
• Additionally, announcements are archived on the list's web site so you'll receive some extra exposure.

Announcement lists get you a brief, yet sizable, burst of new subscribers.

How to do it?

Ezine announcements are one-time efforts. This means you have just one chance to do it right. Mess it up, and you've lost a golden chance to grow your list. So here are some guidelines to prepare an announcement.

1. Describe your ezine - its primary purpose, its target audience, the structure you intend to follow, the frequency of distribution (daily, weekly, monthly and so on), its cost, nature of content (short articles, quotes, Q&As).

2. State your USP (Unique Selling Proposition) - What makes your ezine special? Does it deal with a specific niche topic? Is the content 100% original? Can it help improve health, wealth or mind? If there's something at which your ezine beats the field, say so! Caution: Don't overdo or hype it!!

3. Provide a sample issue - For those hard-boiled skeptics who like to look before they leap, show a sample of your stuff. Mention the URL of your website where previous issues are archived. Or have one back-issue available by email request from an autoresponder.

4. Publish testimonials - Have your ezine subscribers said something nice about it? Add the testimonial to your announcement. Be brief, though. Use short sweet quotes from reader feedback. Also, take care to get the author's permission to use that comment.

5. Give instructions to subscribe to your ezine. Make sure they work. You don't want people clicking on your link and end up nowhere. And provide different options to sign up. At the very least, give them
   • a webpage to go to and register and,
   • an email address to send a "SUBSCRIBE" request to.

   If you announce only a web address, you'll lose those potential subscribers who are simply too lazy to fire up their browser and surf into your website.

6. Be brief. Use short, simple, sweet sentences. Read other announcements on the list. See which ones attract you. Try and identify the strong points on these. And use them in your own announcement.

7. Format your posting. Though basic, this is often ignored. A poorly formatted announcement is a reflection on your ezine's quality. Use 65 characters per line. Try and use bulleted lists to make your point.  

Where to do it?

The NEW List

• http://scout.cs.wisc.edu/scout/new-list

Approach your announcement methodically - prepare before you post.

The NEW List has over 10,000 subscribers. All of them have requested to read announcements about newly launched ezines. The NEW List is one of the best lead generating avenues to promote your ezine. Some ezines have reported a dramatic increase of readership - between 20 and 200 new subscribers - following an announcement on New List.

To subscribe to the NEW-LIST, visit:

• http://scout18.cs.wisc.edu/cgi-bin/lwgate/NEW-LIST/

  OR

• send an E-mail to: listserv@cs.wisc.edu. In the body of the message, type: subscribe new-list YourFirstName YourLastName

As a follow up to the initial subscription request you send to the Listserver, you'll receive a confirmation message. As the instructions will tell you, all you need to do is hit REPLY and type: "ok" (without the quotation marks) in the body of the message. Don't include any other text. Disable your signature file in your email program.

Once subscribed, you might want to wait until you receive some postings of other announcements from the list until you get a feel for the format.

Recently, there has been a modification in the submission process - all new announcements should be made through a form on the website.

Visit: http://scout.cs.wisc.edu/index.html, click "NEW-LIST", then click "Submit Resource".

This takes you to a page with the form. Filling it out and pressing "Submit" will send the information to the moderator. When he approves your post, it will be distributed to the list, circulation 10,000+.

Here'a tip. If you've already announced your email publication to New-List in the past, you can use it again to announce CHANGES to your list, such as a change in the frequency of publication from, for example, monthly to bi-monthly.

Other announcement lists

Here is a collection of some new list announcement services that you can use to announce your ezine:

Follow a time-table and announce on all lists.

• http://bizx.com/newsletter.html
• http://catalog.com/vivian/interest-group-search.html
• http://www.egroups.com/group/BizRus/info.html
• http://www.egroups.com/group/spam_free/info.html
• http://emailsuccess.listbot.com
• http://www.escribe.com/internet/-aannounce
• http://listannouncements.listbot.com
• http://www.neosoft.com/internet/paml
• http://new-list.com
• NewJour List: NewJour is focussed on new ezines and newsletters, and not simply any new email list. The list leans towards academic publications, but standard email newsletters are also acceptable. Submissions are distributed to the list. The website also has archives of previous announcements.
• http://www.newsletteraccess.com
• PROMOTE!: This is a once-weekly broadcast of announcements in digest format. Published by Gary Knuckles, the list is archived on the PromoteFree.com site, providing extra exposure. You can subscribe to PROMOTE! by just sending email to: Promote-subscribe@onelist.com
• http://www.promotefree.com
• http://www.virtualpromote.com
• -AAnnounce-subscribe@onelist.com (Email)
• Announce-lists-subscribe@onelist.com (Email)
• announce@webpromote.com (Email)
• bizoppseeks-subscribe@onelist.com (Email)
• bizzopps-subscribe@onelist.com (Email)
• mailman-subscribe@onelist.com (Email)
• powermail-subscribe@onelist.com (Email)
• saf-t-mail-subscribe@onelist.com (Email)
• spamlegally-subscribe@onelist.com (Email)

Can I see a sample announcement?

Sure, here is what I wrote about my own ezine.

==========================
(MESSAGE HEADER):

Subject: NEW: Dr. Mani's THE HEART BEAT Healthzine Email Newsletter
To: NEW-LIST@cs.wisc.edu

(MESSAGE BODY):

YOU CAN LIVE LONGER - JUST GET YOUR HEART IN SHAPE

Dr. Mani's The Heart Beat Healthzine is a FREE email newsletter
that goes out to over 1500 readers every month.

The ezine is packed with information on heart disease prevention
and health promotion. It provides you with valuable advice and
tips to lead a long and healthy life.

Each issue has feature articles, news and views, book and website
reviews, reader feedback and Net picks. The content is 100%
original.

Recent articles include:

* Your Heart and Vitamins
* Newer Treatment Options for Congestive Heart Failure
* After the Fontan Operation - How Survivors fare
* Viewpoint : Coronary Artery Stents or CABG

To read a sample issue, send email to
mailto:heartbeat@sendfree.com
or visit http://www.dencats.org/heart/nl/nl.htm

To start your FREE E-Mail Subscription to Dr. Mani's The Heart
Beat Healthzine, send a blank email message to:
mailto:heartzine@listbot.com or register online at
http://www.dencats.org/heart/register.htm

Editor:
Dr.Mani Sivasubramanian, M.D. - Cardiothoracic Surgeon
mailto:drmani@vsnl.com

========================== 

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