How To Use Ezines To Skyrocket Your Profits

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E-zine Publishing - An Introduction

What is an ezine?

Why did ezines come into existence?

Enter, the Ezine. In one sharp stroke, an ezine cuts through the confusion to the heart of the matter. A good ezine will provide information or links to sites where the information can be located. An ezine is a guide to the Best of the Net on a specific topic.

Why should I run an ezine?

To the Customer:

Convenience - Have you ever tried to search for something on the World Wide Web, and shuddered at the thought of exploring those vast wastelands for the few scattered nuggets of information? And wouldn't you love to have that information delivered to you by email? This is exactly what an ezine can do.

Relevance - When you search for information on Computer Chips, don't you simply hate it when you get a list of websites on POTATO chips? Ezines can provide you with highly relevant on-topic material. And control lies with the consumer, who can pick and choose ezines of a certain category and subscribe to them.

Timeliness - A good ezine is distributed at regular intervals, and contains up-to-date content. The access to timely and current information is of tremendous value to your customer.

To the Marketer:

As you please - The current buzz on the Web is the new concept of Permission Marketing. Briefly, this means the consumer has permitted a marketing approach to be made to her. Ezines are the ultimate form of this cnncept. Every single subscriber has signed up for your ezine, expecting to hear about your ideas, products and services. So the response will be much more positive.

Ezines offer you a way to market and brand your product, and generate revenue.

Out of sight, out of mind - With your own ezine, there's no risk of this happening. Periodically, your name is in front of your target audience. When the time comes to order, guess who's going to bag it!

Branding - Even if you don't have a product to sell, or your subscribers don't order anything from you, ezines still are of benefit to the marketer. It helps create BRAND AWARENESS for your company, product or service.

Revenue avenue - Once your ezine reaches critical mass, several avenues of generating income from it open up. These will be discussed in future articles.

So now, if you are convinced about the need to start your own ezine, let's get down to the nitty gritty of actually doing so.

Next Section: >>> Starting Your Own Ezine - What? Where? How?

 

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