| Home |
| Benefits |
| LESSONS |
| * The Launch |
| * The Growth |
| * The Profits |
| Links |
| More Secrets |
| Feedback |
|
Subscribe
Now ! eLaunch Week
Free ezine on e-publishing.
We promise to
respect your privacy
|
Starting Your Own Ezine
So you want to start your own ezine. Great. You now need to ask yourself some questions and come up with firm answers.
What are you good at?Nothing? Think again. Everyone has something they love, which they know well and enjoy doing, which is a hobby or a passion. It may be something as technical as writing smart Java applets for websites. Or it may be a more emotional issue like raising children with special needs. Or it might be mundane (peeling potatoes), esoteric (searching for creatures in outer space) or romantic (choosing honeymoon spots).
I don't mean you need to be an EXPERT (though being one would be great). You don't even need to know a lot about it. You simply need to be enthusiastic about it. That positive energy will convey itself to your readers, get them involved and interactive, giving your ezine a spirit and life of its own. So think long and hard before fixing on a subject for your ezine. Whom are you aiming your ezine at?It always helps to define your target audience. This will determine:
As an example, take my own ezine, Dr. Mani's The Heart Beat Healthzine. It is targeted at persons with heart disease, or those seeking to prevent heart disease. Most of them are over 50; the majority are male; some have had heart attacks or surgery. The overwhelming majority are looking for help in controlling or reversing their condition. The content of my ezine reflects this fact. My marketing efforts are limited to websites and ezines related to Health and Fitness. Advertisers who are looking to reach this population place ads in my ezine. What is your ezine's purpose?This is perhaps the most important question to answer.
Your ezine may wish to do any or all of these. Or even NONE! Yes, your ezine still has a purpose - BRANDING. By periodically bringing your company's name in front of your customer, you achieve mind-share, which may translate into future business. Whatever you choose to do with your ezine, define it before you begin. This will allow easy and efficient tracking of the progress towards this goal over time. Next
Section: >>> Your
Ezine's Content So
are you ready to If you answered yes, the free information on this site can help you save time, money, confusion and frustration. Have Fun! And you can receive further useful information about ezine publishing by signing up for our free weekly ezine, eLaunch Week. Your email address will be used ONLY to send you this ezine and will not be sold or leased to advertisers. Subscribe
Now ! eLaunch Week
|
||||||||||||||||||||||||||||||||||||||||||