LICENSING SERVICES                                                  the basic facts

What do you get?

Practical implementation and advice on:

· Your license acquisition (what to buy and when)

· The license term and likely minimum guarantee, advance and royalty rate

· Any competition for the license

· Strategic planning and your exit/renewal strategy

· Negotiating the best acquisition deal on your behalf

· Advice and support throughout the approvals process

· I can get you in front of (almost) any licensor you care to name

· Practical assistance on all aspects of licensing, sales, marketing and product development support

· Up to date market knowledge on all licensed properties, specifically geared to your market

What’s special about my services?

My credentials include over fifteen years experience in Brand Licensing at senior management and director level, the last five years building my own consultancy. With extensive contacts throughout the U.K., Europe and Worldwide, I can deliver the right license, at the right time and at the right price together with full support.

Or I can simply enable you to make informed decisions.

My existing clients whose turnover exceeds £1 billion include brand leading manufacturers in FMCG, Toys and Motorcycle Accessories, all benefiting from a more focused approach to their licensing business.

I get to know your business and fully represent you and your interests.

We cover all aspects of licensing together with sales, marketing and product development support.

We can improve your bottom line and free up resource.

What is likely to cost?

Each client has a billing structure to suit their needs and fees can be accommodated on a project fee, monthly retainer or commission based, or a combination tailored to suit your requirements.

Fees are flexible, arranged to suit your requirements but common to all, however agreed, is the benefits gained are compensated by an increase in profitability.

But we do it ourselves, why do we need you?

A good question and one best answered by asking who assumes this role at the present time and looking through the Licensing Review on the next page.