Transport for London is to fund a series of three one-minute "infomercials" urging Londoners to get on their bikes. TfL is also launching a community fund to provide support for community groups, schools and businesses to promote bike rides and cycling events in their area. The infomercials will screen on ITV, Channel 4 and Channel 5, in London only. The one minute films focus on families, young people and young professionals. The TV campaign will be complemented by non-TV advertising, including posters and print ads, from June onwards. The three ads can be seen on the TfL website at http://www.tfl.gov.uk/cycles/press-releases/2005/apr/18th.shtml

TfL is increasing investment in cycling by 40 percent in 2005/06. 900km of fast, safe, comfortable cycle routes - London Cycle Network will be completed by 2009. 150km of paths in parks and along side the canals will be upgraded to year round use by 2008. There is to be more secure cycling parking facilities - 5000 spaces on street, 5000 spaces at schools - by end 2005. (From Bike Biz)