This is the text of a paper written in 1999 and currently under
          review by a journal.

                HEAVY DRINKING: RISK, RESTRAINT AND OTHER DETERMINANTS.

          I.INTRODUCTION.
                The literature on drinking has tended to focus on a number
          of distinct areas: determinants of the demand for drinking across
          the population at large, episodes of binge drinking [Humara &
          Sherman(1998), health effects, recourse to treatment by problem
          drinkers/alcoholics [Hajema et al.(1999)], the general area of
          personality traits [Stacy & Newcomb(1998),Skuttle(1998)]. General
          demand analysis has naturally tended to be the province of
          economists [see e.g. Godfrey(1989) Goel & Morey(1995),Averett &
          Hochman(1994)] whilst the other areas have been mostly studied by
          specialist addiction studies researchers and psychologists. This
          paper adopts an eclectic approach, using a large national sample
          survey, to estimate the significance of risk factors associated
          with falling into the category of 'heavy drinker' as defined by
          European Union health guidelines. For comparative purposes, the
          same factors are used to predict the likelihood of falling into
          the category of daily drinker which, whilst it does not preclude
          health damaging activity, may be a contained lifestyle absorption
          of alcohol usage. It is shown, using a large national survey,
          that risk taking attitude influences both heavy and daily
          drinking. There are also significant effects of age, religion,
          education and situational factors.

          II. BACKGROUND LITERATURE.
                In conventional thought there are two basic features which
          distinguish alcohol from most other consumption activities:
          health damage and possible addictiveness.   Recent economics
          literature, inspired by Becker [see Grossman(1995), downplays the
          existence of addictive goods per se in favour of the notion that
          all goods are potentially addictive so long as there is a
          connection between the current rate of satisfaction and the
          amount of consumption in the past. This incorporates rather than
          negates the traditional 'tolerance and reinforcment' notions of
          physiologically based approaches to alcohol usage. In the
          specialist addiction literature the definition of addiction is
          "repetitive and compulsive use of a psychoactive substance"
          [Goldstein (1994,p.3.]. There is a profound epistemological
          problem in distinguishing frequent behaviour from that which is
          repetitive and compulsive: in the economic approach there is no
          compulsiveness per se as all acts are seen as rational and the
          individual takes full account of the risks entailed in their
          conduct. Not all economists endorse this account; there is for
          example the bounded rationality espoused by Akerlof (1991,p.5.)
          who says ".. I do not agree that the model of forward-looking,
          rational behavior accurately describes the way in which
          individuals decide on drug or alcohol intake. Most drug abusers,
          like most chronically overweight individuals, fully intend to cut
          down their intake, since they recognize that the long-run cost of
          their addiction exceeds its benefits. They intend to
          stop-tomorrow. Individuals following the procrastination model

          are both maximising and knowledgeable and yet their decisions are
          not fully rational."

                Although notions of rationality and determinism may
          fascinate those on the highground of battle for the validity of
          a discipline it is of more practical relevance whether intrinsic
          and situational determinants of health damaging behaviour can be
          identified in the available statistics. Ultimately (unless it is
          of a moral-ethical nature) concern about addictiveness boils down
          to worry about health damages: that is, someone who is fully
          aware of health damages and is not disposed to take the risk may
          find themselves 'over risking' against their will due to failures
          of self control.  On an observational level, without experimental
          controls such as in Vucinich & Simpson(1998),  it is somewhat
          difficult to distinguish the rational individual with a high
          taste for risk (or a high rate of discounting the future) from an
          individual with addictive weaknesses in self control.
          Psychological studies of the discounting behaviour of different
          types of drinker indicate that the 'problem' drinker has a higher
          discount rate than the 'social' drinker [Vuchinich &
          Simpson(1998). Whilst this may be true, it is possible that the
          difference in discount rates is itself a reflection of other
          factors such as age,religion, education and so forth.
                Health production consists of prevention,promotion and
          protection [Rothman & Salovey(1997)]. A recent spate of
          literature on labour markets has emphasized the possible health

          promotion effects of drinking that may lead to higher earnings
          [see e.g. for the USA,Zarkin et al,1998, Canada,Hamilton &
          Hamilton(1997) and Australia [Barrett(1999)]. These papers are
          somewhat loose on the definition of what constitutes light,
          moderate and heavy drinking. Nevertheless, they generally find in
          favour of a beneficial impact of up to moderate drinking which is
          taken as far as 'daily' drinking albeit that daily in some papers
          in the literature may mean 20 days in the month. As this adds
          further weight to a 'health gains of drinking' argument, then
          moderate drinking may be seen, in contrast to heavy drinking, as
          prevention and promotion of health. It follows that moderate to
          light drinking may be associated with factors that are correlated
          with positive health attitudes.

          III. MODEL.
                To look at the daily/heavy drinking distinction we need a
          functional model which accounts for the psychopharmacological and
          socio-structural determinants of consumption levels.  This can be
          found in Cameron (1999). There follows a version of this applied
          to alcohol. Let there be two goods; one (X) which is 'normal' in
          the sense that it does not deliver any chemical alterations to
          the brain state nor is it imbued with any learned components and
          another (Z) which delivers chemical 'hits' to the brain, through
          the bloodstream, and also provides utility from being a
          constituent of 'scripts' (M) [Van Raaij(1990) p.168/9]. A script
          is a scenario of interlocking consumption elements which have a
          reinforcing quality. We can distinguish between private and
          social scripts. In the private script one might be drinking alone

          as a reward for completing a solo work task or simply because one
          finds an alcoholic drink relieving on a hot day or to alleviate
          feelings of loneliness. In the social script, the tension and
          excitement of the presence of other people are factors in
          generating the desired level of alcohol consumption.  The social
          script element is enhanced by the impact of alcohol on lowering
          inhibition. The basic idea of the script is that the image of
          drinking becomes intertwined with the experiences which are
          temporally joint with the consequences of the bloodstream
          absorption of alchohol units. Over a process of time, these
          mental associations [or imaging] may be a non-separable element
          of the utility from the psychopharmacological processes. The
          mental process of association may engender brand loyalty as the
          style of bottle, name of the product etc. can potentially become
          part of the overall pleasure.

                The individual utility function is :

          (1) U =    U(H,S,X,W)

          where H= 'hits' , S is the volume of 'scripts' in which Z
          features, W is the perceived stock of health. There is assumed
          to be an exogenously given menu of scripts which the individual can
          work her way through. The delivery of scripts,hits and health is
          through the following production functions:

          (2) H = H(Z)


          (3) W=W(Z,X,k) = &(k)W(Z,X) + [1-&(k)] W(X)

          where &(k) =    {1,k >= k*
                          {0,k <= k*

          k is a filter variable to represent cognitive dissonance [Gilad
          et al.(1987)]. If k* is exceeded by the flow of messages,
          indicating that drinking is a serious health risk or anti-drink
          driving messages, then it will be curtailed as the switchover in
          (4) works through (1). This model is similar to the 'flip-flop'
          utility function formulation of Winston(1980) who emphasizes the
          problem of self control, but does so without incorporating hits
          or scripts.

              The 'k*' filter will be exceeded by events which make the
          risk more 'salient' such as witnessing at first hand the details
          of drink related deaths,illnesses and accidents If there is a
          switch in perceptions, the smoker could simply reduce alcohol
          unit intake by drinking less volume per se or for example moving
          to weaker lagers/beers. The market has an incentive, as
          Winston(1980) points out, to provide devices to assist self
          control. Hence the emergence of lower ethanol content and even
          alcohol free lagers. Clearly such devices can not change the
          underlying preference structure viz. the latent demand function
          for hits and scripts.  Thus there is the problem of backsliding.
          The drinker who is apprehensive about personal health could
          backslide to an old higher danger brand or stick with the 'safe'
          brand and consume more to keep up the steady state dosage level

          of psychopharmacological effects.  There is a possible
          distinction here in terms of scripts, that is volume of drinks
          taken is mediated by the social situation.  For someone who
          manages a switch to a safer brand [or perhaps type of alcohol],
          whilst staying within a social context where the relevance of
          chemical stimulation is low, it may be more likely that pure
          alcohol intake can be reduced compared with a private drinker or
          one whose social scripts are heavily dependent on the
          psychopharmacological element e.g. to overcome, shyness, stress,
          lose inhibition and so forth.
                A major determinant of k is general attitudes to risk
          management and health. Although there are are a plethora of
          extremely sophisticated models of decision-making under risk
          [Viscusi(1992), Machina(1989)] they are not greatly relevant to
          this paper. Indeed, it is hard to implement these models fully
          even in the ideal environment of the controlled experiment which
          generally has the disadvantage of not shedding light on the
          broader social and cultural factors.  In this paper, drinking
          style is related to some measures of risk derived from stated
          attitudes and behaviour along with controls for religion,
          education and other factors which might predispose a change of
          style due to alterations in the scripts engaged in.

          IV.DATA AND VARIABLES.
                Most studies of alcohol usage are derived from small scale
          experimental studies or specific surveys for alcohol. There are
          some possible problems with this such as bias due to selectivity

          in participation along with the lack of a broad range of control
          variables which are needed for estimating models with a wider
          focus on drinking style than is normally found in the specialist
          literature. This paper deploys a U.K. survey which was primarily
          concerned with the health risk of sexual activity but was, in
          fact, turned into a much more wide ranging health survey. The
          National Survey of Sexual Attitudes and Lifestyles has a large
          sample and a wide range of variables. It also affords the luxury
          of constructing some control variables for the possibility that
          people might not be telling the whole truth in the interview
          situation. The NSSAL survey was carried out, by professional
          market researchers, in the UK in 1990/1. This was a rigorously
          conducted survey of 18,876 adults of ages from 16 to 59. The
          questions were extensively piloted and a lengthy in person
          interview was combined with separate self completion schedules in
          an attempt to ensure greater accuracy in response to the more
          'sensitive' questions.  Although the primary purpose of the study
          was to examine whether there had been discernible behavioural
          responses to the threat of HIV/AIDS, it was conducted in the
          context of a thorough examination of the overall lifestyles and
          socio-economic circumstances of the individuals. The sexual
          content was revised carefully in order to ensure the maximum
          participation, across all demographic groups, by avoiding fall
          out through embarrassment or distaste. Two samples are available.
          The 'long' version comprises 4,548 individuals and contained a
          detailed investigation of religious beliefs and sexual attitudes.
          The 'short' version is used here giving us a usable sample of

          7,726 women and 11,150 men. The major reason for using the short
          version was to get a larger sample of data. The data were
          provided, on a CD-rom, by the ESRC Data Archive at the University
          of Essex.
                The alchohol questions were part of a battery of questions
          on general health and lifestyle. The survey file provided comes
          with additional variables, constructed from these, in which women
          and men are classified as 'heavy drinkers' according to the EU
          definitions of exceeding 35 units per week, for women and 50
          units per week, for men.  This is obviously a medically (health
          damage assessment) derived measure rather than a behaviourally
          developed one. However, as we shall see it produces so few female
          respondents in the heavy category that we were forced to move to
          daily drinking as an alternate measure of concentration in this
          tail.
                The definitions and names of the other variables are given
          in Table I. One of our main intentions is to perform more
          systematic assessment of the role of risk taking attitude than
          has hitherto been possible. Direct risk attitude is measured by
          two variables: one for perception of the danger of HIV-Aids
          [AIDSHI] and one for the usage of a condom during one's first
          sexual intercourse. The AIDSHI item is constructed from 'lay'
          assessment of a hypothetical situation rather than introspection
          from own behaviour. An indirect measure of risk is available in
          the LAXWELL variable which indexes a somewhat carefree attitude
          to health. As the other major legal health damaging activity,
          smoking is often linked in the social script of alchohol usage we

          include a measure of heavy smoking as a covariate of heavy
          drinking. Script altering measures are included which derive from
          geographical mobility; that is moving areas (INMOVE) and being
          taken away from home regularly for work reasons (AWAYLOT) may
          induce an increase in drinking. Education is a standard variable
          in health promotion so, in so far as moderate drinking is a
          health promoting activity, it might be expected to have a
          positive effect on daily drinking but a potential negative effect
          on heavy drinking. Education may also be a measure of income
          level which is more directly represented by long term
          unemployment and the AFFLUENT, MIDDLE and POOR variables derived
          from the wealthiness of the housing areas resided in. There are
          no direct measures of earnings or wealth in this survey. Social
          factors my exert different pressures on women than on men, and
          the impact of risk attitudes may also differ by gender, so we
          have estimated all equations separately for men and women. To
          control for the possibility of biased response, two variables are
          included to represent the environment of the interview. The
          LISTEN variable is coded to 1 if any one appears to be present
          and listening in the household at the time of the interview. The
          EMBARRASS variable is coded to 1 if the interviewer judges the
          subject to be embarrassed during the interview.
                A set of controls is also included for residence in the
          standard regions of the U.K. These may simply be portmanteau
          variables for a miscellany of influences. There are sterotypical
          notions in the U.K. of strong regional variations in drinking.
          The historical evidence (OHE 1981) of heavy drinking in Scotland

          was based on proxies for heavy drinking in the form of higher
          level of arrests for drunknenness and deaths from cirrhosis of
          the liver. However, this may indicate a celtic tendency to binge
          drinking rather than higher mean levels of alchohol intake.
                V. THE EMPIRICAL WORK.
                This is a 'tail' analysis of the odds of being at the
          heavier end of the spectrum of drinking behaviour over being in a
          moderate or nil region. It was decided to use the European Union
          definition of weekly intake of all alcohols converted to units,
          via a content based formula, as this is a suitable focus of
          policies towards alcohol usage. As indicated, a comparison is
          made with daily drinking.  Logit analysis is used to estimate the
          impact of the selected variables on the probability of being a
          heavy or daily drinker.
                Let us look first at the male results. Of the 11150
          sampled, 301 self reported as exceeding the EU 'safe' limit of 50
          units of alchohol per week. The embarrassment check variable is
          not significant but there is a strong impact of the LISTEN
          variable suggesting that those who suspect eavesdropping on their
          interview are more likely to report as heavy drinkers. Having a
          university degree is an inhbiting factor. The age pattern is
          suggestive of an inverted U-shape; probability of heavy drinking
          rises from age 30 but is less in the 50-9 group than the 40-9
          group. Measured aversion to risks [in the AIDSHI and CONDO1ST
          variables] and moral restraints, in the form of church
          attendance, both reduce the predicted incidence of heavy
          drinking.  Situational factors [possibly stress or loneliness]

          show some tendency to dispose men to heavy drinking as the long
          hours of work and frequently working away from home variables are
          positive and significant. These factors may also be reflected in
          the positive significant effect of the heavy smoking variable.
          There is no strong evidence of any sterotypical regional
          variations as the celtic regions do not have significant positive
          differentials with Scotland even having weak signs of a negative
          differential.

                Comparing the heavy drinking logit with that for daily
          drinking we find a lot of similar results. A major contrast
          occurs with education. Rising levels of education are associated
          with rising likelihood of daily drinking whereas the possession
          of a university degree had a significant negative impact on the
          incidence of heavy drinking. Recent arrival in the area is a
          significant precipitator of daily drinking but not of heavy
          drinking. Those signalling negligent attitudes to health are
          significantly more likely to be heavy drinkers. Again there are
          no particularly marked regional tendencies of a stereotypical
          nature.

                For women, only 27 of the 7726 report as heavy drinkers
          which is not really sufficient for us to put too much weight on
          the logit analysis. Only 3 variables are significant: aidshi
          (-), smoking (+) and Roman Catholic(+).



                Turning to the daily drinking, 350 women self report in
          this category. Comparing the female daily drinking with the
          male, we find that the significant precipitating factors for the
          former are also found in the latter: that is, age education and
          long hours of work. Church attendance is a significant deterrent
          in both. However there some very notable differences. Whilst
          being away from home a lot is a precipitating factor for men it
          is an inhibiting factor for women. This is not very surprising as
          it is doubtless indicative of the differently gendered social
          context of drinking alone in a strange place.  There is some
          contrast in the measures of risk attitude [AIDSHI,CONDO1ST] and
          laxity in health attitudes [LAXWELL] as only the first of these
          is significant in the female equation. The female equation also
          shows a contrasting lack of adjustment to the interview situation
          as the embarrassment and potential eavesdropping variables are
          not significant.

          VI. DISCUSSION.
                This paper has analyzed a large sample survey for the
          determinants of daily and heavy drinking. A large number of
          socio-economic and demographic variables were considered along
          with measures for risk taking attitude, moral restraint and
          situational disposition to drinking.  For both males and females,
          measures of risk taking disposition are positively correlated
          with regular engagement in drinking. The distinct inhibitors of
          heavy, as opposed to daily, drinking can only be assessed

          adequately for men and seem to be of a social class nature:
          living in a middle class housing area and possessing a university
          degree both significantly INCREASE the likelihood of daily
          drinking but DECREASE the likelihood of heavy drinking.

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          TABLE I: VARIABLE NAMES AND DEFINITIONS

          NAME                  DEFINITION


          GOCHURCH    frequency of atendance at church converted to
          annual equivalents from interval answers
          FAITH DUMMIES
          JEW      =1 if Jewish
          RCATH    =1 if Roman Catholic
          all remaining faiths set =0

          BLACK    =1 if gives ethnic origin as black
          ASIAN    =1 if gives ethnic origin as Asian
          OTHRACE  =1 if non white,black or Asian

          AGEL20   =1 if aged 16-19
          AGEL40   =1 if aged 30-39
          AGEL50   =1 if aged 40-49
          AGEL60   =1 if aged 50-59

          OLEVEL   =1 if highest educational qualification is 'O'levels
          ALEVEL   =1 if highest educational qualification is 'A'levels
          DEG      =1 if highest educational qualification is degree
          OTHQL    =1 if highest educational qualification is a other
          AFFLUENT =1 if lives in affluent housing area
          MIDDLE   =1 if lives in middle income housing area
          POOR     =1 if lives in poor housing area
          MILBASE  =1 if lives on a military base

          COHAB    =1 if cohabitatiing

          NATKIDS  =1 if has any natural children

          LONGUNEM =1 if unemployed for more than six months
          AWAYLOT  =1 if away from home a lot
          AWAYOCC  =1 if away from home occasionally
          LONGHOUR =1 if works >50 hours
          INMOVE   =1 if have been in the area < 5 years

          BIGFAG   =1 if heavy smoker
          BIGDRINK =1 if heavy drinker based on EU definitons in terms
          of alcohol 'units'.

          EMBARRASS=1 if the respondent appeared to be embarassed
          LISTEN   =1 if there was someone else possibly listening
                      during the interview
          CONDO1ST =1 if used a condom in first sexual experience
          LAXWELL  =1 if expressed lack of concern about personal health
          AIDSHI   =1 if thought that multiple partners caused a high
          risk of catching HIV/AIDS


          The following dummies are =1 for the name of the region stated
          EANGL       East Anglia
          EMIDS       East Midlands
          GLOND       Greater London
          NWEST       North West
          SCOTL       Scotland
          SOUTHE      South East
          SOUTHW      South West
          WALES       Wales
          WMIDS       West Midlands
          YANDH       Yorkshire and Humberside
          [omitted categroy: NWEST=North West]



          TABLE II: LOGIT EQUATION FOR HEAVY DRINKING. MALE SAMPLE.
      
 Model Chi-Square (45 D.F.)   =   270.362

Variable           B      S.E.     Wald          Sig      Exp(B)

AFFLUENT       .1072     .1731    .3840         .5355     1.1132
AGEL20        -.4782     .3896   1.5062         .2197      .6199
AGEL40         .5159     .1868   7.6295         .0057     1.6751
AGEL50        1.0996     .1912  33.0602         .0000     3.0028
AGEL60         .7574     .2251  11.3184         .0008     2.1328
AIDSHI        -.4877     .1222  15.9188         .0001      .6140
ALEVEL        -.0926     .1664    .3096         .5779      .9116
ASIAN        -3.8568    4.2738    .8144         .3668      .0211
AWAYLOT        .5288     .2165   5.9675         .0146     1.6968
BIGFAG         .9107     .1252  52.8919         .0000     2.4862
BLACK          .0680     .4307    .0249         .8745     1.0704
COHAB         -.3024     .2568   1.3867         .2390      .7390
CONDO1ST      -.3471     .1418   5.9925         .0144      .7067
CONTROL        .1922     .1232   2.4325         .1188     1.2119
DEG           -.9035     .2829  10.2002         .0014      .4052
DIVORCED      -.2660     .2139   1.5467         .2136      .7664
EANGL         -.7596     .4281   3.1487         .0760      .4678
EMBARASS      -.4893     .3180   2.3671         .1239      .6131
EMIDS         -.4609     .3363   1.8779         .1706      .6307
GLOND         -.0050     .2823    .0003         .9858      .9950
GOCHURCH      -.0261     .0072  12.9486         .0003      .9743
INMOVE         .0076     .1528    .0025         .9605     1.0076
JEW            .2488     .7464    .1112         .7388     1.2825
LAXWELL        .8350     .2110  15.6547         .0001     2.3048
LISTEN         .3972     .1287   9.5244         .0020     1.4877
LONGHOUR       .4936     .1427  11.9716         .0005     1.6382
MARRIED       -.7551     .2004  14.1959         .0002      .4699
MIDDLE        -.4416     .1733   6.4909         .0108      .6430
MILBASE      -4.2178    8.8365    .2278         .6331      .0147
NATKIDS        .0234     .1637    .0205         .8862     1.0237
NWEST         -.1686     .2826    .3561         .5507      .8448
OLEVEL        -.0321     .1602    .0401         .8412      .9684
OTHQL          .0936     .3904    .0576         .8104     1.0982
OTHRACE       -.1712     .6008    .0812         .7757      .8426
POOR          -.2708     .1823   2.2063         .1375      .7628
RCATH          .1225     .2171    .3184         .5725     1.1304
SCOTL         -.4933     .3102   2.5294         .1117      .6106
SHIFT         -.1533     .1600    .9170         .3383      .8579
SOUTHE        -.6152     .2788   4.8682         .0274      .5406
SOUTHW        -.0580     .3021    .0369         .8477      .9436
WALES         -.5271     .3697   2.0336         .1539      .5903
WIDOWED        .3324     .3327    .9980         .3178     1.3942
WMIDS          .1641     .2804    .3427         .5583     1.1784
YANDH         -.1226     .2969    .1705         .6797      .8846
LONGUNEM      -.3545     .1877   3.5682         .0589      .7015
Constant     -3.5214     .3348 110.6118         .0000

          TABLE III: LOGIT FOR DAILY  DRINKING. MALE SAMPLE

 Model Chi-Square (45 D.F.)    544.476


Variable           B      S.E.     Wald          Sig      Exp(B)

AFFLUENT       .2827     .0923   9.3884         .0022   1.3267
AGEL20        -.3121     .2244   1.9334         .1644    .7319
AGEL40         .4715     .1053  20.0661         .0000   1.6024
AGEL50        1.0108     .1098  84.6995         .0000   2.7479
AGEL60        1.1245     .1185  90.0173         .0000   3.0788
AIDSHI        -.3441     .0664  26.8647         .0000    .7089
ALEVEL         .2073     .0941   4.8552         .0276   1.2304
ASIAN         -.3336     .3415    .9541         .3287    .7163
AWAYLOT        .5857     .1171  25.0277         .0000   1.7963
BIGFAG         .4912     .0736  44.5372         .0000   1.6342
BLACK         -.2061     .2446    .7100         .3995    .8138
COHAB          .2321     .1466   2.5067         .1134   1.2613
CONDO1ST      -.1854     .0715   6.7316         .0095    .8308
CONTROL        .2121     .0672   9.9554         .0016   1.2363
DEG            .2446     .1186   4.2502         .0392   1.2771
DIVORCED       .0519     .1248    .1726         .6778   1.0532
EANGL         -.1674     .2190    .5843         .4446    .8459
EMBARASS      -.2593     .1523   2.8994         .0886    .7716
EMIDS          .0751     .1798    .1745         .6761   1.0780
GLOND          .3276     .1641   3.9840         .0459   1.3876
GOCHURCH      -.0119     .0026  20.7854         .0000    .9882
INMOVE         .1643     .0789   4.3402         .0372   1.1786
JEW            .0719     .3644    .0389         .8436   1.0746
LAXWELL        .4805     .1280  14.0855         .0002   1.6168
LISTEN        -.0882     .0708   1.5493         .2132    .9156
LONGHOUR       .2746     .0778  12.4555         .0004   1.3160
MARRIED        .1105     .1087   1.0330         .3095   1.1168
MIDDLE        -.2550     .0928   7.5512         .0060    .7749
MILBASE       -.5510     .7360    .5605         .4541    .5764
NATKIDS       -.1949     .0872   4.9906         .0255    .8229
NWEST         -.0939     .1701    .3047         .5809    .9104
OLEVEL         .0617     .0951    .4207         .5166   1.0636
OTHQL          .1963     .2234    .7725         .3795   1.2169
OTHRACE       -.5518     .3394   2.6428         .1040    .5759
POOR          -.2751     .1094   6.3249         .0119    .7595
RCATH          .2731     .1135   5.7883         .0161   1.3141
SCOTL         -.4777     .1873   6.5045         .0108    .6202
SHIFT         -.1732     .0898   3.7212         .0537    .8410
SOUTHE         .0907     .1550    .3424         .5584   1.0949
SOUTHW        -.0538     .1801    .0893         .7650    .9476
WALES         -.5782     .2268   6.4963         .0108    .5609
WIDOWED        .2257     .2058   1.2023         .2729   1.2532
WMIDS          .2714     .1681   2.6055         .1065   1.3118
YANDH         -.1290     .1796    .5153         .4728    .8790
LONGUNEM      -.1838     .1017   3.2664         .0707    .8321
Constant     -2.8531     .1984 206.7379         .0000
  DAILY ALCOHOL :   FEMALE
          TABLE IV: LOGIT EQUATION FOR HEAVY DRINKING. FEMALE SAMPLE.
          Model Chi-Square (45 D.F.)   69.863
Variable           B      S.E.     Wald         Sig      Exp(B)
AFFLUENT       .8600     .6446   1.7797        .1822     2.3631
AGEL20         .8427    1.0322    .6666        .4143     2.3227
AGEL40         .5852     .7155    .6688        .4135     1.7953
AGEL50         .9963     .7594   1.7215        .1895     2.7083
AGEL60        1.2413     .8228   2.2763        .1314     3.4603
AIDSHI       -1.0208     .4060   6.3210        .0119      .3603
ALEVEL        -.7012     .7122    .9694        .3248      .4960
ASIAN         1.0620    1.1524    .8493        .3568     2.8922
AWAYLOT      -6.7326   41.2604    .0266        .8704      .0012
BIGFAG        1.9489     .4561  18.2595        .0000     7.0207
BLACK        -5.8743   37.3987    .0247        .8752      .0028
COHAB        -1.0162    1.0841    .8787        .3486      .3620
CONDO1ST       .0658     .4322    .0232        .8789     1.0681
CONTROL       -.3503     .4135    .7176        .3969      .7045
DEG            .6922     .7346    .8880        .3460     1.9982
DIVORCED     -1.1822    1.2217    .9365        .3332      .3066
EANGL        -5.4421   23.6038    .0532        .8177      .0043
EMBARASS       .5614     .7653    .5381        .4632     1.7531
EMIDS         1.0557    1.2626    .6990        .4031     2.8739
GLOND         1.0531    1.1687    .8119        .3675     2.8666
GOCHURCH      -.0184     .0181   1.0253        .3113      .9818
INMOVE         .4561     .4910    .8626        .3530     1.5778
JEW          -6.4090   60.3629    .0113        .9154      .0016
LAXWELL       -.1142    1.0770    .0112        .9156      .8921
LISTEN        -.3133     .4263    .5403        .4623      .7310
LONGHOUR      1.0611     .6338   2.8033        .0941     2.8897
MARRIED       -.9424     .9480    .9883        .3202      .3897
MIDDLE         .0037     .6638    .0000        .9956     1.0037
MILBASE      -5.4212   58.9886    .0084        .9268      .0044
NATKIDS        .7956     .7634   1.0862        .2973     2.2158
NWEST          .5840    1.1790    .2454        .6204     1.7932
OLEVEL        -.2308     .5122    .2030        .6523      .7939
OTHQL        -6.8487   38.0564    .0324        .8572      .0011
OTHRACE      -6.6974   41.6742    .0258        .8723      .0012
POOR           .6878     .6559   1.0994        .2944     1.9893
RCATH         1.1574     .5271   4.8209        .0281     3.1817
SCOTL         -.5490    1.4635    .1407        .7076      .5775
SHIFT          .6291     .5376   1.3694        .2419     1.8758
SOUTHE        1.3419    1.1186   1.4391        .2303     3.8265
SOUTHW         .4901    1.4547    .1135        .7362     1.6324
WALES         1.1078    1.2599    .7731        .3793     3.0277
WIDOWED      -7.9104   45.2777    .0305        .8613      .0004
WMIDS          .5857    1.2555    .2176        .6409     1.7962
YANDH         1.3332    1.1488   1.3466        .2459     3.7930
LONGUNEM      -.2126     .5116    .1727        .6778      .8085
Constant     -7.4856    1.5220  24.1888        .0000

          TABLE V. LOGIT FOR DAILY DRINKING. FEMALE SAMPLE.

 Model Chi-Square (45 D.F.)      332.969

Variable           B      S.E.     Wald          Sig    Exp(B)

AFFLUENT       .3767     .1579   5.6902        .0171    1.4575
AGEL20         .0385     .4104    .0088        .9253    1.0392
AGEL40        1.2395     .2257  30.1690        .0000    3.4538
AGEL50        2.0205     .2339  74.6114        .0000    7.5421
AGEL60        2.0601     .2548  65.3752        .0000    7.8466
AIDSHI        -.2396     .1232   3.7831        .0518     .7869
ALEVEL         .6491     .1744  13.8586        .0002    1.9138
ASIAN         -.8222     .6149   1.7880        .1812     .4394
AWAYLOT      -1.9018    1.0267   3.4311        .0640     .1493
BIGFAG         .4950     .1407  12.3708        .0004    1.6405
BLACK         -.9350     .7261   1.6580        .1979     .3926
COHAB          .0078     .3271    .0006        .9811    1.0078
CONDO1ST      -.0286     .1173    .0594        .8075     .9718
CONTROL        .0197     .1170    .0284        .8663    1.0199
DEG           1.1797     .2093  31.7747        .0000    3.2533
DIVORCED      -.1015     .3950    .0661        .7972     .9035
EANGL         1.5370     .4782  10.3314        .0013    4.6507
EMBARASS       .0827     .2519    .1079        .7426    1.0862
EMIDS         1.2338     .4650   7.0394        .0080    3.4342
GLOND         1.5545     .4474  12.0706        .0005    4.7329
GOCHURCH      -.0148     .0044  11.5750        .0007     .9853
INMOVE         .1818     .1406   1.6710        .1961    1.1994
JEW           -.7091     .7381    .9231        .3367     .4921
LAXWELL        .0217     .3308    .0043        .9478    1.0219
LISTEN        -.0458     .1190    .1484        .7000     .9552
LONGHOUR       .7432     .2178  11.6439        .0006    2.1027
MARRIED       -.1551     .3037    .2608        .6095     .8563
MIDDLE        -.2012     .1626   1.5305        .2160     .8177
MILBASE       1.0735     .6288   2.9143        .0878    2.9255
NATKIDS       -.2499     .1742   2.0568        .1515     .7789
NWEST         1.2550     .4450   7.9532        .0048    3.5079
OLEVEL         .3313     .1605   4.2575        .0391    1.3927
OTHQL         -.2468     .6101    .1637        .6858     .7813
OTHRACE      -1.6933    1.0197   2.7572        .0968     .1839
POOR          -.1672     .2086    .6421        .4230     .8460
RCATH          .1770     .1970    .8071        .3690    1.1936
SCOTL          .2039     .5033    .1642        .6853    1.2262
SHIFT         -.3637     .2047   3.1568        .0756     .6951
SOUTHE        1.3482     .4335   9.6697        .0019    3.8503
SOUTHW        1.0772     .4617   5.4440        .0196    2.9364
WALES          .8590     .4986   2.9678        .0849    2.3608
WIDOWED      -1.7831    1.0602   2.8287        .0926     .1681
WMIDS         1.4152     .4501   9.8864        .0017    4.1172
YANDH          .6878     .4747   2.0989        .1474    1.9893
LONGUNEM      -.1867     .1396   1.7869        .1813     .8297
Constant     -5.4665     .5402 102.3989        .0000



                        ABSTRACT



          HEAVY DRINKING: RISK, RESTRAINT AND OTHER DETERMINANTS.

                It is shown, using a large national survey, that risk
          taking attitude influences both heavy and daily drinking. There
          are also significant effects of age, religion, education and
          situational factors.  Some factors also differ by gender notably
          the effect of working away from home.


          Samuel Cameron
          Economics
          Development and Project Planning Centre
          University of Bradford
          Richmond Road
          BRADFORD BD7 1DP
          England

          Tel: 01274 234772
          E-mail: samcameron@lineone.net
          Website: http://website.lineone.net/~samcameron