Following the start of his advertising career in the UK at Mirror Group Newspapers in 1976, Simon moved to the TVTimes in 1983 where he became a Sales Group Head.  In 1986 he joined the launch team of The Independent as Financial Advertisement Manager, latterly becoming Advertisement Manager in 1989 responsible for all display-advertising revenues across the group titles

He left The Independent during its period of transition in 1994 and joined News International plc (NI) as Head of International Advertising on The Times and The Sunday Times.  Following a period as Advertisement Manager on The Times, Simon became Commercial Manager responsible for all business initiatives on the launch of The Times and The Sunday Times Internet editions in January 1996

This role also saw him take ownership for the business-related aspects of Delphi Internet & Delphi Creative, the latter ultimately being rolled into LineOne

In September 1996 he moved within NI onto the LineOne launch team (an ISP & content joint-venture between News International & British Telecom) as Commercial Sales Director- here his responsibilities extended to all aspects of inbound revenue generation including advertising sales, content syndication, sponsorship and online retailing

September 1997 saw Simon again move within NI to join BSkyB as Sales Director on the launch team of Open / BiB - the UK interactive digital TV joint venture between BSkyB, Midland Bank, Panasonic & British Telecom.  As Sales Director he had specific responsibility for the identification and recruitment onto the Open iTV platform of transaction-led Content Providers, including commercial retailers, banking services, information providers, etc

Since arriving in Sydney in May 1998 Simon consulted to Fuji Xerox on an Internet e-commerce procurement project, before joining Cable & Wireless Optus (CWO) as Head of Multimedia Content in August 1998 with responsibility for content across the range of CWO online delivery platforms as well as the CWO corporate and Optus product websites

Simon joined Yambay early in 2000 as Director, Business Development.  This role has seen him evangelise the benefits of the PDA platform to enterprise clients across the range of yambay’s industry verticals, focussing primarily on their suite of Property, Financial Service & Crisis Management applications.  He is currently supporting the rollout of yambay’s MACH Wireless Gateway and wireless data application offerings, to network operator and enterprise clients within Australasia, Asia and Europe

Simon was born in Colombo, Sri Lanka on 02 March 1957 and is now settled in Sydney with his wife, Susie, and his children Charlie (9) and Gemma (7)

Contact details:
Simon Jones – Director, Business Development

Yambay Technologies Pty Ltd, Level 6, 124 Phillip St, Sydney, NSW, 2000
Tel: +61 (0) 2 9233 1238   Mobile: +61 (0) 402 226 522   Fax: +61 (0) 2 9233 6511
e-mail: simonj@yambay.com    Web: www.yambay.com