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J.W. Hemingway who brewed on the
York Road, equalled Melbourne's beermat output, but were a tiny, family-owned concern who
relied on their six public houses and a club trade. The company was founded in 1866, but
was Tetleys acquired it in 1967 after the death of the owner.
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This is the earliest known Hemingway
issue, collected by somebody who thought that the best way to store beermats was to cover
them in glue and stick them to a door. Aaagh! The back is in an even worst state! I have
not been able to decipher the writing, but it could include the date July 1927.
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Below
are eight of the designs that the company used over the years. The blue and red mat in row
one is a pliadek, the only one that I have in two non-white colours. The square mats are
front and back of the company's last issue in 1966. |
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