About TRAC
David Griffiths has worked for a number of years in the areas of statistical analysis and modelling within both the Government and the Commercial sector. In 1991 he set up TRAC as a means of offering his skills and expertise on an independent basis to the widest possible audience.

Since then he has built a number of the leading Geo-Demographic products both in this country and abroad; played a key role in the design and build of lifestyle databases; and been involved with many projects to profitably maximise customer recruitment, retention and cross-selling opportunities across nearly all industry sectors.