Ageis Major
Age is often an important determinant affecting whether someone will, or is even eligible to, respond to marketing campaigns. All too often a person's age is not known and consequently this information is not available for targeting or segmentation purposes. The naming of new born children is subject to strong, time dependent factors which cause large variations in the frequency of name usage. These variations in forename usage have been used to predict age.
 

• an estimated 38.5% of all people with this name are aged 35-44,
• a further 27.6% are estimated to be aged 25-34 and so on.
• Someone called Kevin is most likely to be aged under 45.
• Less than 4% of all adults alive today in Great Britain with this name are aged over 55.

The Directory has over 3,000 first names - which covers over 97% of the population - with associated age probabilities and these provide a robust and reliable indicator of age. These probabilities can be used to determine the age profile of any database where age is not known but the person's name is. They can also be used alongside other information in targeting and statistical modelling.

To read a more in-depth article about Ageis, Download Here

For further information on Ageis Download Here

Other data products include:
Sonar
Wealth & Consumer Activity
Financial Activity and Debt
Residential House Price
Census Data
Unemployment and Job Vacancies
Postcode Geolink
Wherewework

Top