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Financial Activity and Debt
TRAC has built a unique product that provides measures of financial
activity and debt for all areas in the United Kingdom. The predictors
are held as a series of numeric scores for each full postcode. These
can be added and applied to any database or list by means of a simple
postcode match. The measures can be used in combination with other
variables and can be used in a wide variety of marketing activities
to help improve the effectiveness of campaign activity.
The scores were derived from a variety of data
sources. Debt, for example is positively correlated with a number
of measures of deprivation such as unemployment, County Court Judgements,
the proportion of households headed by a single parent, poor housing
conditions, type of housing etc. It is negatively correlated with
the proportion of the work force in professional and higher managerial
type occupations, detached housing, low unemployment and so on.
These patterns of correlation have be used to derive a score which
predicts debt likelihood. The measure on financial activity is built
in a similar way.
Each predictor is held in two formats. The first
is a standardised numeric score with a mean of zero and a standard
deviation of one. Thus a large positive score for the postcode denotes
the likelihood of debt, whilst a large negative score denotes the
opposite - the absence of debt. The numeric score tells you exactly
how far up or down the scale any given postcode falls. A debt score
of +1.96 or more, for example, would tell you that this postcode
comes within the top 2.5% of the country in terms of the debt rating.
All the scores can be interpreted in exactly the same way. These
scores can be used directly in analysis and statistical modeling.
The second format in which the information is held is as a banded
ranking. Each postcode score is grouped into one of twenty possible
bands so that approximately 5% of all households in the country
fall within each band. A band one ranking for debt, for example,
denotes that the postcode in question contains some of the most
indebted households in the country, whilst a band 20 ranking shows
the opposite. Using the banded rankings it is possible to overlay
these onto any file of names and addresses and generate a profile
by simply comparing the proportion of the file in each of the bands
against the expected 5%.
For further information Download
Here 
Other data products include:
Sonar
Wealth & Consumer Activity
Residential House Price
Ageis
Census Data
Unemployment
and Job Vacancies
Postcode Geolink
Wherewework
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