Services
Our services include Data Analysis, Training in Statistical Analysis and Software and Database Marketing and Management.

Data Analysis
Handling Data

• Effective data coding to ensure successful analysis.
• Transforming, re-structuring, aggregating and managing data.
• Descriptive statistics - when to use then and how to interpret them.
• Assessing relationships between variables - means, crosstabs, chi-square, correlation etc.
• Visualising relationships through charts and graphs.
• Presenting information clearly and effectively through reports and tables.

• Multiple Regression - building models to predict likelihood to respond or purchase.
• Logistic Regression - developing advanced scoring models.
• Analysis of Variance - to identify and explain the differences between customer groups.
• Chaid - segmenting data to improve customer retention and campaign response.
• Clustering and Discriminant Analysis - classifications to help understand your markets. We have now built Geo-Demographic products in over 10 countries.
• Profiling & Response Analysis - proprietary software to help you understand your customers.
• Time Series Analysis - to help you forecast demand.
• Neural Net Techniques- to generate superior models with irregular data.

Whatever your marketing analysis problem we have the skills and experience to help you solve it.

Training in Statistical Analysis and Software
TRAC provides in-house training in both statistical analysis and software usage. We can work with your own data enabling your staff to carry out data analysis in a meaningful and constructive context.

Database Marketing and Management
TRAC offers a comprehensive and cost-effective service in the design and build of marketing databases. This covers the cleaning, converting and collating of various data sources into a coherent and user-friendly marketing database.

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