Unemployment and Job Vacancies
Unemployment is a key measure of deprivation and hardship and this often has an adverse effect on marketing response. This TRAC dataset provides an up to date set of measures based on published Government statistics of counts unemployment and job vacancies. The published figures for super output areas and datazones were standardized and rates per thousand households calculated. These rates were then linked to postcodes to provide a unique and current picture of the local economy.

The datasets contains
i) Rates of unemployment.
ii) Rates of unemployment broken out by gender and age
iii) Rates of unemployment by duration (more than 12 months, between 6-12 months). Long term unemployment is very powerful predictor of real economic hardship and is very significant for the health of the local economy.
iv) Rates of job vacancies as notified to job centers for both full time and part time vacancies. This is another powerful measure of the state of the local economy.
v) Unemployment rates and long term unemployment rates banded into 20 equal sized groups for profiling purposes.

Applications
The data can be used in a wide variety of applications that include:-
a) Enhance & segment consumer databases.
b) Understand your customers & prospects through profiling.
c) Locate more prospects by finding look-a-likes using targeted direct mail, telecanvassing, door-to-door canvassing & leaflet drops.
d) Perform catchment area & site location analysis.
e) Screen mailing, telecanvassing or door-to-door lists.
f) Understand market potential and use in strategic planning, setting sales targets and evaluating site performance.
g) Perform advanced statistical analysis & modelling.

For more information on this dataset download:
Unemployment and Changes in Unemployment Jan 2007 - Mar 2009
Unemployment and Job Vacancy Rates March 2009 Mar 2009

Other data products include:
Sonar
Wealth & Consumer Activity
Financial Activity and Debt
Residential House Price
Ageis
Census Data
Postcode Geolink
Wherewework

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