Trac Consultancy

Where We Work - Geo-Demographic System
"Where We Work" is a truly unique segmentation system that divides Great Britain into 15 mutually exclusive groups according to the types of area where people work.. The 2001 workday population is around 25.6 million individuals and the purpose behind the classification is to enable retailers and others to be able to identify where these people are going to be in the daytime and plan their outlets to best service what is often a very sizeable and significant market. The 2001 Census published information about where people worked and for the workforce included information on age, occupation, social grade, and distance travelled to work for each output area in the country. This information has been used to build the classification which has then been linked to postcodes.

The 15 groups are organized into 3 broad groups based around the size of the workday population compared to the residential population. These are

	Group A - Areas where the workday population is in excess of the residential population. These areas include city centres and industrial and commercial areas where few people actually live.
	Group B - Mixed areas where there is both a sizeable workplace and residential population.
	Group C - Mainly residential areas where few people work.

For more information Download Here

Other data products include:
Sonar
Wealth & Consumer Activity
Financial Activity and Debt
Residential House Price
Ageis
Census Data
Unemployment and Job Vacancies
Postcode Geolink

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